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What’s your impression of long-form sales letters?

July 8th, 2008 · 5 Comments

This link arrived in a solicitation. I’ve read books about these “long-form sales letters” and was wondering what people think of them? The link is www.membershipsitebootcamp.com.

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5 responses so far ↓

  • 1 John Lusher // Jul 8, 2008 at 10:26 am

    Stever,

    As someone that rarely goes past the first page on a Google search, I just don’t have the time, nor will I grant someone else my time to read a long-form sales letter.

    -John

  • 2 Sam Fawaz // Jul 8, 2008 at 10:54 am

    Letters and e-mails like that are a turn-off. The dead giveaway is the colored bold print in between paragraphs screams desperation. This letter wastes my time and I would never read through it. If it landed in my in-box, it would be in the spam bucket real fast.

  • 3 Rob Kendrick // Jul 8, 2008 at 11:35 am

    My first and instantaneous impression is FRAUD! If something works, awesome; get an endorsement or build a good advertisement which draws attention and interest to your product. Varying the size, emphasis, and tone of your sales letter just makes it sound like you’re trying too hard to sell a whole lot of nothing.

    Many of these letters first criticize you, then promise to show you what you’re doing wrong. They then offer a bunch of “testimonials” from really real people, then rinse and repeat a couple of times. Order today and get an amazing deal!!!

    Examples:
    From Stever’s link above:
    “Here’s the cold hard truth… if you’re selling products one at a time (or you PLAN to sell products one at a time), then you don’t have a REAL business. You might have a temporary ‘money-maker’, but you aren’t building an asset. ”

    Chet Womach of birdtricks.com used to do these as well, but finally changed his design a bit (although he basically does the same thing via speech):
    http://www.birdtricks.com/training_parrots.htm

    I thought I’d have more examples, but it appears as though they’ve been taken down. Sorry! :\

  • 4 Adam // Jul 8, 2008 at 11:37 am

    I read the first 8 words on that page and closed it.

    You decide.

  • 5 Heather // Jul 8, 2008 at 11:41 am

    What WOULD make you read something?

    I am in sales and think that the above solicitation was “cheesy

    However, I am always trying to find ways to tell everyone about our amazing company. I know sincerity and honesty work, so just curious what other readers are thinking?

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