Business Explained by Stever

21 Apr

Who creates value in a firm? Is it the CEO? Lee Raymond thinks so.

You’ve probably heard that Lee Raymond, ex-CEO of Exxon, was given a half-billion-dollar retirement package that amounts to about $144,000/day for his great work. You go, Lee.

It always amazes me to deal at lower levels of organizations where, as Leona Helmsley would likely say, “only the Little People get paid for doing work.” For the Little People, pay is roughly tied to performance. If they don’t show up for work, they actually risk getting fired. And–get this–even if they’re doing a good job, they might be “outsourced” for the good of the company.

Size doesn’t matter…

The justification for this bloated pay package? In his 12 years at the helm, Exxon became the biggest oil company in the world.

First, Lee was CEO during the boomest economy the world has ever seen. Oil demand skyrocketed, so even if he’d done nothing, Exxon would likely ballooned like a pustulant sore in a rain forest.

And jeez, he got there by buying Mobil. I suppose an acquisition is impressive, if only because the closing documents stretch to the top of the Washington monument. Signatures really cramp up the thumb joint, so when you think of it that way, $144,000/day really makes sense.

What else did he do? Begin pioneering alternative energy … uh, no. That was BP. Bring down prices? Uh, no, prices are twice what they are when he took over. … Well, I guess he kept them really good at doing what they’ve always done anyway. And keeping the Status Quo is also really hard work. Just ask the 16,000 folks he laid off at Christmas 19991; they’ll tell you just how hard it is to keep the status quo!

But note well the framing

But at the end of the day, it’s our beliefs that cause the disconnect. When we talk about CEOs, we totally give them credit for everything. If someone wins the lottery on their watch, we should pay the CEO.

Give me break! There’s already given you a much, much better way of thinking about it. Read carefully the word “Helm.” A CEO doesn’t do the work; the CEO decides where to go and spins the wheel. Kind of like being the guy2 when driving to Disneyworld: you drive with no map, never ever admit you’re lost, but when you accidentally drive down Main Street USA and turn Mickey into rodent road kill, you proudly proclaim your great success. (Should the woman2 actually participate in the navigation or steering, she graciously gives the guy the credit.)

Navigating and steering is so, so important. In ships, if you don’t navigate, you end up on land. Then the ship stops and everyone gets mad. But if you do navigate, no one believes for an instant that you’re somehow responsible for moving the ship. Essential? Yes. So’s the crew. So’s the ship itself (Exxon was built long before Lee took over). Giving Raymond all the credit (and a half-billion dollars) is just silly.

Can’t we turn back time, outsource the CEO job to a really capable housewife, and see what happens? Maybe she could do even better. Housewife Katharine Graham took over the Washington Post and made it one of the most respected papers in the world. Surely there’s a housewife out there who could make a dent in Exxon.

——-

1 Let’s assume an average salary of $30,000 for the layoffs. 16,000 of them is $480 million. And Raymond’s compensation package was … nah. It’s just coincidence. But if I were those 16,000 peeps, I’d find the coincidence more than a little disturbing.

2 I am using the traditional gender designations in this example. Your relationship may vary. In my case, for example, I’m definitely the one who remains silent, nods, and smiles. A lot.

5 Responses to “Who creates value in a firm? Is it the CEO? Lee Raymond thinks so.”

  1. 1
    Geoff Roberts Says:

    Can these guys lose? It often seems as if the successful (whatever you might think of the causes of success) CEOs get big rewards and the unsuccessful ones get big payoffs (as compensation for breach of contract – whereas if some ‘lower’ employees fails to perform they just get sacked!).

    I regard payments like this as one of the modern obscenities.

    So, how do we get rid of the cult of the corporate leader? If these businesses that overpay their CEOs were ‘minor religions’ there would be media outpourings about how the head honcho was ripping off the members. So here we have head honchos ripping off employees and shareholders….

  2. 2
    Stever Says:

    I’ve always enjoyed contrasting corporate leaders with leaders in startups. No one requires $100MM of high-probability stock options to join a startup. The challenge, inherent passion in the business, and fun of running the job is the motivating factor. Yet for huge companies, we choose people who require nine figures’ worth of motivation to be persuaded to do the job. Bizarre.

  3. 3
    Mridula Says:

    I have read your articles in HBSWk (cannot afford subscribing to HBR) and have enjoyed them, particularly for the straight talk you do.

    One wonders how things have come to this? I am at the good side of the outsourcing now, as I live in India but I for one can clearly see that many of these companies will move elsewhere, the only question is how long will it take, 20 years or 5?

  4. 4
    Stever’s Business Rants » Blog Archive » “The market will handle oil shortages.” It is. So quit bitching. Says:

    [...] Oddly, we pay oil executives as if they were actual players in a competitive market, instead of beneficiaries of huge tax breaks, near-monopolistic pricing, and tremendous government involvement in protecting this critical national resource. My oil profit blog post shows that an oil company can generate record profits just through normal supplier price increases. Aren’t the oil company execs happy that their stock options reward them hugely for such non-actions? [...]

  5. 5
    Business Explained » Archives » Why gas prices are so high and oil companies enjoy record profits Says:

    [...] By the way, oil CEOs shouldn’t be paid for huge profits from supply price increases. That just rewards them for tightening supply and not investing in new energy sources! [...]

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