Really insightful commentary. I was irritated by the Alpha headlines too, as they seemed to belong in the gutter press and jarred with my sense of honesty that I’ve generally found used on the internet.

You’re spot on as far as Google’s purpose goes – they are all about advertising and have grown to largely own this on the internet for now. It’s still early days and I’m intrigued to see what other players manage to do in this space.

Oh, you might want to check the link to your executive coaching site – it gave me a 404 not found error :-O

Cheers,

Lee

Why? Because asking, “Tensile strength steel” of Google (2nd result) is easier than asking, “What is the tensile strength of steel?” of Alpha.