Comments on: What’s the difference between marketing and sales? http://blog.steverrobbins.com/bizblog/sales-and-marketing-79 Exploring business and its impact on life with Stever Robbins Sat, 22 Nov 2008 05:50:20 +0000 http://wordpress.org/?v=2.6.3 By: Steven Harper http://blog.steverrobbins.com/bizblog/sales-and-marketing-79#comment-1103 Steven Harper Thu, 03 Apr 2008 12:42:30 +0000 http://blog.steverrobbins.com/bizblog/sales-and-marketing-79/#comment-1103 Ahmed, Try having a list of questions to ask. So, if you have an accident, do you know how you will pay for the damage? Is this ultra-sub-compact really enough room for the 9 of you? That's a lot of luggage, would you be more comfortable in an SUV? No one wants to be upsold, but everyone enjoys buying. You just need to help them find a reason to do so. Steve Ahmed,
Try having a list of questions to ask. So, if you have an accident, do you know how you will pay for the damage? Is this ultra-sub-compact really enough room for the 9 of you? That’s a lot of luggage, would you be more comfortable in an SUV? No one wants to be upsold, but everyone enjoys buying. You just need to help them find a reason to do so.

Steve

]]> By: Steven Harper http://blog.steverrobbins.com/bizblog/sales-and-marketing-79#comment-1102 Steven Harper Thu, 03 Apr 2008 12:38:58 +0000 http://blog.steverrobbins.com/bizblog/sales-and-marketing-79/#comment-1102 "Sales is where the rubber meets the road. Marketing is where the rubber meets the sky." - Unknown As a former VP Sales, I always told my team that marketing is there for "air cover" and "ground support". That means that when a sales person calls on a prospective customer, they a) know who we are and what we do, and 2) we have something informative to give them when we leave, and c) we know what our company has decided is the best idea of our message. So a good way to differentiate is to think of marketing (in general) as a 1-> many activity, while sales is a 1-> 1 activity. Marketing doesn't close business, but it should pre-dispose prospects to our conversation. Likewise, it is very inefficient for a salesperson to try and reach the masses. In the most successful companies, sales and marketing work hand in hand to create a message, products, and collateral that drive new business and existing relationships to buy. Sales takes these and goes out to a targeted group and sells. Interesting that you talk about dolls. See a post I wrote this morning at http://www.sharper.org “Sales is where the rubber meets the road. Marketing is where the rubber meets the sky.” - Unknown

As a former VP Sales, I always told my team that marketing is there for “air cover” and “ground support”. That means that when a sales person calls on a prospective customer, they a) know who we are and what we do, and 2) we have something informative to give them when we leave, and c) we know what our company has decided is the best idea of our message. So a good way to differentiate is to think of marketing (in general) as a 1-> many activity, while sales is a 1-> 1 activity. Marketing doesn’t close business, but it should pre-dispose prospects to our conversation. Likewise, it is very inefficient for a salesperson to try and reach the masses. In the most successful companies, sales and marketing work hand in hand to create a message, products, and collateral that drive new business and existing relationships to buy. Sales takes these and goes out to a targeted group and sells. Interesting that you talk about dolls. See a post I wrote this morning at http://www.sharper.org

]]> By: Ahmed Kulmiye http://blog.steverrobbins.com/bizblog/sales-and-marketing-79#comment-1098 Ahmed Kulmiye Mon, 31 Mar 2008 14:46:34 +0000 http://blog.steverrobbins.com/bizblog/sales-and-marketing-79/#comment-1098 I like it and now I know the diference between the Marketing and Sales. But I'm Rental agent at the car rental and we convince customer upgrade or walkups if don't have reservation. I will appreciate if you tell me a tchnique to convince customer Thanks I like it and now I know the diference between the Marketing and Sales.
But I’m Rental agent at the car rental and we convince customer upgrade or walkups if don’t have reservation. I will appreciate if you tell me a tchnique to convince customer
Thanks

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