Business Explained by Stever

18 Jul

Have you seen Dove’s Campaign for Real Beauty?

I’ve totally internalized the media images of the Ideal Male Body. Abercrombie & Fitch, galore. So, in a very 21st-century way, I often feel inadequate with my body. Like every time I walk past a mirror. Especially in summer. The amazing thing is that we’ve created these images of beauty for marketing purposes, so people will feel inadequate and will buy our products in some gut-level attempt to capture that beauty. It works.

Today a friend passed me a link to Dove’s Campaign for Real Beauty at http://www.campaignforrealbeauty.com. How refreshing! I especially like the video of the transformation from woman to Beauty.

One Response to “Have you seen Dove’s Campaign for Real Beauty?”

  1. 1
    Lemons Citrine Says:

    Yes! And we love that snarky blog Jezebel has unearthed the undoctored photo behind a recent Redbook cover of Faith Hill. The difference is, well, go see it for yourself! http://snomel.wordpress.com/2007/07/17/we-heart-jezebel/

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