Business Explained by Stever

Archive for March, 2007

26 Mar

What does a CIO do, anyway?

 
icon for podpress  What does a CIO do, anyway? [9:21m]: Play Now | Play in Popup | Download

What does a Chief Information Officer do, anyway? Most of the descriptions I’ve heard make them sound like a glorified purchaser. “They make sure our systems are up to date.” Mega-yawn. CIOs fill a very important role, it’s just no one knows what. Well, today’s podcast will outline the four things you want from your [...]

20 Mar

Promises, Promotions, and Trust: Building Relationships

 
icon for podpress  Promises, Promotions, and Trust: Building Relationships [4:24m]: Play Now | Play in Popup | Download

Be careful when making promises, even if you don’t mean it. Trust is the foundation of relationships. See the transcript here.

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07 Mar

Keeping up with the Joneses

I’ve been at a conference these last couple of weeks and am here for yet another week before returning to the relative sanity of my office. Meanwhile, a friend pointed me at this gem:
http://indexed.blogspot.com/2007/02/relatively.html
Keeping up with the Joneses. Illustrated perfectly.
Keep in mind that you get to choose whether or not to live in that world…

[...]

03 Mar

What’s the difference between marketing and sales?

 
icon for podpress  What is the Difference Between Marketing and Sales? [6:30m]: Play Now | Play in Popup | Download

Q: I often hear the term “sales and marketing.” Aren’t those the same thing?
A: Not at all, though people confuse them all the time. In most businesses, marketing and sales are very different.

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