Business Explained by Stever

 

 Promises, Promotions, and Trust: Building Relationships [4:24m]: Play Now | Play in Popup | Download

Be careful when making promises, even if you don’t mean it. Trust is the foundation of relationships. See the transcript here.

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 What is the Difference Between Marketing and Sales? [6:30m]: Play Now | Play in Popup | Download

Q: I often hear the term “sales and marketing.” Aren’t those the same thing?
A: Not at all, though people confuse them all the time. In most businesses, marketing and sales are very different.

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 Stumbling on Beauty-Creating passionate devotion [3:22m]: Play Now | Play in Popup | Download

How better to build devotion in customers (or friends, for that matter) than to arrange for them to stumble on a little beauty now and then.

 

 Deciding What to Do Your Last Four Weeks at Work [6:03m]: Play Now | Play in Popup | Download

A listener has given notice, and wants to know how to approach The Boss to decide what to work on before leaving for good.

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 What does a CEO do, anyway? [5:51m]: Play Now | Play in Popup | Download

At my first job, a 20-person computer company, the CEO sat in his glass-walled office while the rest of us busted our butts creating the product. I used to look at him and wonder, “What does a CEO do?”

Now that I coach CEOs, I know. Sadly, many of them don’t…

 

 Dealing with an Ex-Boss [5:34m]: Play Now | Play in Popup | Download

When an ex-boss calls who wasn’t your favorite, wanting to reopen a friendship, what do you do?

 

 Uncovering Business Secrets with Back of the Envelope [12:30m]: Play Now | Play in Popup | Download

Get out your pencil and paper for this podcast. In it, I show how you can use simple math to uncover fundamental truths about business practices. We look specifically at how much it makes sense to overwork people, and I leave you with a surprising challenge about whether discounts are the bargain they seem to be.

 

 Work Stupid, Get Promoted [10:00m]: Play Now | Play in Popup | Download

Welcome to 21st Century Business - We’d like to think working smart will bring us kudos. But what if your boss won’t let you? Stever explores reasons you might not be able to work smart, no matter how much sense it makes.

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 Walk Left, Stand Right ... Build Community: Play Now | Play in Popup | Download

Creating a culture or a community is more than simply spouting values or saying “We’re all in this together.” (The embedded player may have trouble playing this segment, so you may wish to download and play the mp3 file.)

 

 CJ Coolidge and Stever discussing business traction [6:13m]: Play Now | Play in Popup | Download

Stever and CJ Coolidge continue their discussion about getting traction in business.